How to harness the Internet for your next decorating project

There’s Houzz. Remodelista. Home design Twitter feeds. Tumblr accounts. And of course, the granddaddy of all online decor depositories – Pinterest.

It’s easy to get overwhelmed by online resources when remodelling or redecorating. Where should you start?

For homeowner Sarah Schuster Canahuati, creating an “ideabook” on Houzz was the perfect way to mesh her rustic, farmhouse style with her husband’s more modern tastes when they began renovating their Los Gatos, Calif., home recently.

“It was a very helpful way to give our architect and designer very clear ideas of what we wanted in our remodel, from paint colours to appliances to overall style,” she says.

Home design experts and contractors echo those thoughts and offer the following tips on how to harness the bounty of the Internet for your next project:


First, figure out the scope of your project and your goals. Redoing your kitchen, for example, is a lot different and more involved than finding a few natural accents for your living room mantle.

Are you going to do the work yourself? How-to blogs and sites like All Things Thrifty, DIY Network and This Old House are your new BFFs.

Looking more for ideas to pass on to a contractor or designer? Head over to Houzz or Pinterest.

Don’t overlook retailers though. Paint company websites are an underutilized home-design resource, says New York designer Karen Gray Plaisted.

“Many times, clients have problems with colours,” she says. “Benjamin Moore, Sherwin Williams and PPG Paints all have fantastic interactive sites to allow them to ‘try’ a colour out, or find a palette virtually first. It also helps me as a decorator to then narrow down the array of colours to find the right one for them.” Annalisa Nash Fernandez, a Connecticut business owner and self-described “serial mover,” started a Facebook group with friends who are also into decorating.

“I post all my design quandaries there, and get instant feedback,” she says.


Figure out what you love. Are you into boho-chic or do you gravitate more toward the clean, traditional lines of craftsman-style homes?

“To use home-design websites to find your own style, I’d advise you to pin or bookmark photos of every single room you love,” Amy Bell, owner of Red Chair Home Interiors in Cary, N.C., says.

“The more rooms you save, the larger your ‘data sample’ will be. Once you have collected many images, take a step back and look for common themes that the images share.” Are there recurring colours or colour combinations? Are you drawn to dramatic contrasts, such as white cabinets paired with dark floors? Are the rooms sparsely or heavily furnished and accessorized? What do you notice about architectural elements such as windows, doors, fireplaces and ceiling height?

“Having a theme and palette in mind really helps narrow down the infinite options on design sites and blogs,” Patricia Leitao, marketing manager and blogger for the Boston-based site homeyou, which matches homeowners with area contractors, says.


“Collection” sites such as Houzz and Pinterest allow users to create an unlimited number of boards or “ideabooks.” Go big and create one board for your entire project, or go smaller with more specific boards such as “paint colours,” “accessories,” “furniture,” et cetera.

As a way to keep track of ideas, these are easier and more visual than a list of bookmarks or a scrapbook of pages ripped from books and magazines.

They’re also a great resource if you decide to hire a contractor or home designer.

“We love going through our clients’ inspiration boards on content-rich sites. It gives us an immediate look into their personal style and preferences, and we can help them narrow down exactly what will fit into their space and budget,” Margo Nathanson, a designer with San Francisco-based InteriorCrow, says.


If you’re looking for the ultimate in control, IKEA, Lowe’s and smaller sites like Roomstyler let you design your own rooms from scratch with a virtual planner. Type in your room’s dimensions, then drag and drop furnishings, windows and other elements where you want.

Try an unlimited variety of cabinet and countertop combinations when remodelling your kitchen. Or see what your living room would look like with wooden floors. Then tile. Maybe concrete.

Don’t like it? Simply press delete.

Also on The Globe and Mail

Design diva Sarah Richardson shows off her own home in new book
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Courtesy: The Globe And Mail

One thought on “How to harness the Internet for your next decorating project

  1. This tip and ideas are really helpful. Decorating projects are various in different minds. If we think of these tips I think all will find same path. Home decor will help us to make it look stylish and classy. My friend used to suggest me various home decor sites, but on getting all through web search I got the best one which recommended by my cousin. They had done a splendid work which you can see at http://www.alph­aimpactwindows.­com/ and also have a word with them.

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